Charles and Ray Eames «Powers of 10» 1968.

submitted on Tue, 2006-03-21 20:54. | | |

Charles and Ray Eames, Powers of Ten, 1968 (still)
Powers of Ten, 1968.

The first film produced by this husband-and-wife team, fascinated many people with its expression of the close relationship between humankind and outer space.
In 1977, Charles and Ray Eames made a nine-minute film called Powers of Ten that still has the capacity today to expand the way we think and view our world. Over ten million people have since seen the film and it continues to be shown in classrooms, business meetings, festivals and retreats everywhere. Starting with a sleeping man at a picnic, the film takes the viewer on a journey out to the edge of space and then back into a carbon atom in the hand of the man picnic, all in a single shot. It is an unforgettable experience.

After pondering the impact and influence this short piece still generates, we thought it might be valuable to create a special forum for thinking in terms of scale and applying this cross-disciplinary approach to all subjects. Each October 10th, the Eames Office now celebrates Powers of Ten Day to promote and share this method of viewing ideas from an infinitesimal to a cosmic perspective. Much like a knowledge of geography which allows us to place locations near or far in our mind's maps, an understanding of scale allows us to organize our thinking and experience in terms of size. On October 10, 2000, we addressed the environment with Powers of Ten thinking and began understand ecology, botany, geology, etc. from a new perspective. Last year on 10/10/05, we will use Chairs as a springboard for such study. Our hope is to create a community of awareness that we believe can help stretch our understanding and even tolerance. After all, at 10-4, our physical differences become invisible to the human eye.

Powers of Ten Day is for teachers, librarians, architects, designers, parents, store owners, webmasters, businesspeople, scientists, filmmakers, gurus, parents, kids, and anyone wanting to extend the boundaries of their thinking.

We hope you'll join us by watching ourwebcast of Powers of Ten on 10/10/06. And we'd love for you to create your own activity or event to extend and celebrate out-of-the-box thinking. Please explore this site and sign up to celebrate.

Charles and Ray Eames, Powers of Ten, 1968 (book cover)
Charles and Ray Eames, Powers of Ten, 1968 (still)